Wyndham Rewards Wyzard: Digital Persona Launch

MAY 2015

Wyndham Rewards launched a new character, the Wyndham Rewards Wyzard, a goofy, sarcastic character, to promote their "You've Earned This" advertising campaign.

• To bring The Wyzard to life on digital channels, I assisted in strategizing and building a Twitter channel in his quirky voice and persona. The content on this channel was a result of my work on copy and brand voice, with the MWW creative team tapped to develop specific "Wyzard Wyzdom" images
• Further responsibilities for Wydham Rewards included community management and content creation across their owned Facebook, Twitter and Instagram channels