Reinforcing DE&I Values for Gaming PC Community

OMEN is a different kind of gaming company with its focus on amplifying underrepresented groups of people.

For each dedicated month or day (LGBTQ+, Asian American Pacific Islander, Black, Women’s History, Hispanic and additional BIPOC communities), we kept Instagram users coming back for more. Sentiment on OMEN’s channels was overwhelmingly positive, thanks in part to my direct report who spoke gaming language and infused authenticity into creative assets and copy.