US Bank Stadium

JULY 2015

To build awareness of the new US Bank Stadium with Vikings fans and local influencers in the Twin Cities area of Minnesota by offering a hard hat tour of the Stadium in construction.

• Identified top Vikings Football influencers in multiple verticals including super-fans, and local sports and lifestyle bloggers
• Invited influencers to an exclusive tour of the US Bank Stadium construction with a corresponding trip to Vikings training camp and meet and greet with the players
• Influencers were asked to promote a contest for Vikings fans to attend the tour and to live-post while they were there
  • 250+ posts from these influencers resulted in 1M+ earned social media impressions for the brand