TIDAL Live Streams
Live Stream Spotlight
TIDALXCOLDPLAY - NOVEMBER 2015
Assisted in ideation and execution of a week-long campaign to drive awareness of Coldplay's first "Adventure of a Lifetime" show at the Belasco Theater in LA. Fans won ticks via tagging friends in posts, submitting Coldplay playlists, going on a physical scavenger hunt to find tickets and completing obscure song lyrics.
The first TIDALXColdplay concert at the Belasco Theater was scheduled for 11/13 and promptly canceled due to word of Paris attacks.
- Participated in last-minute crisis communication efforts to cancel the show and live stream scheduled for the evening
- For the rescheduled show on 11/21, I live-posted to Facebook, Twitter and Instagram communities while answering questions, troubleshooting technical issues, and capturing user generated content for use as promotional material