Rihanna's "ANTI" Album Launch - Crisis Communications

JANUARY 2016

After preparing a week-long rollout for the launch of Rihanna's 8th studio album, ANTI, the album was accidentally leaked online. Within an hour, top publications were posting clips of tracks and hurried reviews.

• Caught and flagged leak on strategically developed Twitter feeds to monitor ANTI rollout

• Directed social media communications strategy for handling inquiries and fan outrage over the leak