"Safety in Hollywood" Red Carpet Premiere

JULY 2016

To launch Air New Zealand's latest safety video starring Anna Faris and Rhys Darby, MWW organized a Hollywood-style red carpet premiere (a nod to the video being filmed at Warner Bros. Studios). Kiwi celebrities, chefs and Air New Zealand flight attendants worked the event, bringing New Zealand flavor to West Hollywood. 

• Prepared a run of show to live tweet key moments in the launch event, including red carpet interviews, antics and interactions from stars and influencers, Kiwi food and the video premiere itself
• Curated a five-person list of social media influencers who used Instagram and Snapchat to share their experience of the launch and opinion of the video