UNIFY Rebrand and The Future of Work Campaign Launch

OCTOBER 2013

Eastwick Communications agency was tapped to communicate Seimens Enterprise Communications rebrand to Unify, which was planned to happen during a worldwide, live broadcast from their headquarters in Germany. 

• Developed and executed a three-prong program to rebrand social channels, live tweet the event and host a #FutureOfWork Twitter chat with industry analysts to secure Unify's spot as an industry leader, all while on camera (in the background) sitting with Unify's global social media manger in a "war room"
• Managed a small internal crisis on live broadcast when we couldn't secure the new Twitter handle, calling contacts in the UK and directing junior staff to make adjustments on the fly
• Developed a standalone page for the analyst Twitter chat and built run of show including Twitter chat questions relevant to "The Future of Work" and their opinions of Unify's modern enterprise communications offerings and philosophy